Everywhere you turn, especially at this time of year, there are a million posts about making and keeping New Year’s resolutions. Personally, I think most of it is a bunch of hooey like “visualize your success” and “strive for goal congruity.” What I like about Michael’s tweet is that he gives us a different take on setting and achieving goals. Setting and achieving goals is far more important than creating a full-page list of how you are going to radically change eight year’s worth of behavior before February 1st.
Three Ways to Achieve Your Business Goals
If you want to move your business forward in 2010, here are three simple tips:
1. Be A Rubber Band
Rubber bands are pliable, they stretch. But stretch a rubber band too far and it snaps – and it hurts! Doing eight times as much revenue per month over what you’re doing now is not realistic. You will snap and hurt yourself or someone else. So be like a rubber band and gently stretch yourself beyond what you’re achieving right now.
2. Be Like Weight Watchers
Why does Weight Watcher’s work? Because members know that every week they are going to stand on a scale in front of lots of people watching how much they lost or gained. The chances that you will reach your goals increases substantially when you have one or more people to help hold you accountable. (Gretchen Rubin, author of the book and blog “The Happiness Project” has a great article on accountability here.)
- Some people use coaches which is a great idea! (I’m not biased at all )
- Some people participate in a formal mastermind group. I use a less formal approach. I’m blessed to have several friends who I trust and with whom I meet regularly. We encourage each other in our businesses. But I know if I haven’t reached a goal or gone in the wrong direction, I’m going to hear about it!
- There is an even more radical approach to accountability. Todd Shnick is training for a 1/2 marathon and has created a blog detailing each step of his journey. He’s set a goal and made it public; the whole world is keeping him accountable.
Remember the movie Aliens? Even though Sigourney Weaver’s character had a less than .01 chance of escaping the terrifying, acid for blood, double jawed, razor tailed aliens, she kept going. When the militia team was getting killed around her, when the “good guy” locked her in a room with a determined, tentacled egg layer, when she thought she was home safe and… you get the idea.
In business, you are going to be attacked, you are going to be betrayed and when you do find a way to reach your ultimate goal (getting off planet in Ripley’s case), you’re going to have to crawl through a bunch of ducts to do it. So be like Ripley and stick to the end game – no matter what.